AN ANALYSIS OF BUSINESS MODEL FOR BAKED BROWNIES AT FAMILY CAKE SHOP USING THE BUSINESS MODEL CANVAS FRAMEWORK

Abstract

This study aims to analyze the business model of baked brownies at Family Cake Shop using the Business Model Canvas (BMC) framework. As a growing family-owned bakery located in Blitar, East Java, Family Cake Shop offers a variety of pastry products, with baked brownies as one of its flagship items. The research employed a qualitative descriptive approach, collecting data through semi-structured interviews and direct observation. The BMC framework was utilized to examine nine core elements of the business model, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The analysis revealed that the shop targets a broad customer base, ranging from children and students to working professionals. Its value proposition centers on the use of locally sourced cocoa, halal certification, and a registered trademark “Locita.” Distribution is carried out through physical stores, delivery services, and partner souvenir outlets. Strong customer relationships are maintained through communication, feedback, and loyalty incentives. The shop's revenue relies on diverse selling platforms, supported by skilled labor, essential baking equipment, and strategic location. Core activities include production, distribution, and marketing, while key partnerships ensure a stable supply of ingredients. The cost structure is dominated by raw material purchases and operational expenses. The findings suggest that BMC is an effective analytical tool for evaluating and optimizing small-scale bakery businesses. This study provides practical insights for improving strategic planning and enhancing the competitiveness of culinary business.